Marketing law

Plesner has extensive expertise and experience in advising Danish and foreign businesses on marketing law. We find practical solutions which both comply with the rules and take commercial requirements into account.

Examples of our advice:

• price information
• misleading marketing  
• disclosure obligations in relation to marketing
• green marketing
• marketing directed at children and young people  
• drawing of lot and prize competitions  
• spam
• protection of trade secrets  and distinguishing marks
• marketing of alcoholic beverages, tobacco, pharmaceutical products and health services 

We also assist Danish and foreign businesses in connection with

• complaints to the Danish Consumer Ombudsman and dialogue with the Consumer Ombudsman
• legal proceedings involving authorities and competitors