Michael Hopp

advokat (L), partner

Michael Hopp er partner i vores TMT team og ansvarlig for Plesners rådgivning inden for persondataret, markedsføringsret og forbrugerbeskyttelse.

Michael har siden 2000 beskæftiget sig indgående med persondataret, hvilket gør, at han har oparbejdet en både bred og dyb erfaring med håndtering af mange typer af persondataretlige problemstillinger. Michael er bredt anerkendt som en af de ledende, danske rådgivere på området.

I de senere år har Michael bl.a. været med til at definere og udforme flere, større compliance projekter for store, danske virksomheder. Således har han bl.a. stor erfaring med udarbejdelse af Binding Corporate Rules (Bindende virksomhedsregler, BCR) samt godkendelse af disse ved Datatilsynet.

Michael rådgiver også om den kommende persondataforordning, og om konsekvenserne af persondataforordningen for private virksomheder og offentlige myndigheder.

Michael rådgiver bl.a. også om projekter til overholdelse af datasikkerhed, internationale dataoverførsler, whistleblower hotlines, databeskyttelsespolitikker for kunder eller ansatte, overvågning af ansatte samt persondatabeskyttelse i forbindelse med US Discovery.

Markedsføringsområdet går i disse år i retning mod en mere individualiseret og teknisk form for markedsføring, den datadrevne markedsføring. Michael har i sit arbejde særligt fokus på de kommercielle gevinster ved brugen af datadrevet markedsføring. Specielt i forhold til den dynamiske fortolkning af lovgivningen i forhold til udbredelsen af nye og uforudsete teknologier formår Michael at bevare en holistisk tilgang, der sikrer en værdiskabende all-round rådgivning.

Michael har et stort netværk både nationalt og internationalt, som han aktivt gør brug af til vidensdeling samt ved løsningen af konkrete opgaver for klienter. Michael er en meget brugt oplægsholder inden for persondataret og markedsføringsret.

Ratings

  • Michael Hopp is ranked as a leading individual as regards Intellectual Property. (2017)

  • Michael Hopp is ranked as a leading individual as regards Intellectual Property by both Chambers Global and Chambers Europe. Michael Hopp focuses on data protection law, e-commerce and marketing law. Clients say: "I always recommend him; he has a really good style and is always aware of costs". (2016)
  • Michael Hopp is ranked as a leading individual as regards TMT/IT & IT Outsourcing. Clients say: "He is a very skilled lawyer, he is always up to date with the latest developments and he thinks outside the box". (2016)

  • Michael Hopp is recommended as regards Information Technology. Michael Hopp is "an expert in data protection, compliance, marketing and consumer law".

    Michael Hopp is recommended as regards Intellectual Property. (2016)
  • Michael Hopp is listed as an expert with respect to Telecommunications Media & Technology - Information Technology.

    Michael Hopp is listed as an expert with respect to Telecommunications Media & Technology - Telecoms and Media. (2016)

  • Michael Hopp is ranked as a leading individual as regards Intellectual Property. Michael Hopp has "very high integrity and expertise," say sources. He is an expert in data protection, compliance, marketing and consumer law, focusing particularly on the technology and media sectors. (2015)
  • Michael Hopp is ranked as a leading individual as regards TMT/IT & IT Outsourcing. Michael Hopp has particular experience handling data protection mandates. (2015)
  • Michael Hopp is recommended as regards Information Technology. The "very skilled lawyer" Michael Hopp has notable expertise in Data Protection and Data Security.

    Michael Hopp is recommended as regards Intellectual Property. (2015)

  • Michael Hopp is ranked as a leading individual as regards Intellectual Property. He remains a respected name, especially in the sphere of data protection. (2014)

  • Michael Hopp is ranked as a leading individual as regards TMT/IT & IT Outsourcing by Chambers Europe 2014. Commentators praise up-and-coming partner Michael Hopp for his marketing and data privacy skills. "He masters those two disciplines and understands their implementation in our business," impressed sources say. (2014)

  • Michael Hopp is recommended as regards Information Technology. The "sharp, friendly and responsive" Michael Hopp advises on data protection and e-commerce. (2014)
  • Michael Hopp is ranked as a leading individual as regards Intellectual Property. Michael Hopp continues to build his reputation in copyright matters with a "tough, resolute" approach. (2013)
  • Michael Hopp has been listed as a leading individual as regards Intellectual Property. He is well known for his copyright work. Clients appreciate his business-minded approach. (2013)
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