Non-traditional trademarks - registration of the first Danish motion mark

In the new Danish Trademarks Act, which entered into force on 1 January 2019, it is no longer a requirement for the registration of a trademark that it can be depicted graphically. Accordingly, it is now possible to register more of the so-called non-traditional trademarks.

For example, the new Trademarks Act has led to the registration of the first Danish MP3 sound mark in the form of MobilePay's well-known digital payment sound.

As the first in Denmark, the Danish Resuscitation Council has successfully registered a short video sequence as a "motion mark".

The Danish Patent and Trademark Office accepts the following 10 types of trademarks:

Word marks; figurative marks; shape marks; position marks; pattern marks; colour marks; sound marks; motion marks; multimedia marks and hologram marks.

Any company using or planning to use non-traditional trademarks should consider applying for a Danish trademark with the Patent and Trademark Office or an EU trademark with the European Union Intellectual Property Office.

You can see the motion mark from the Danish Resuscitation Council here.

If you would like to learn more about the new Trademarks Act, please read our previous Plesner Insight 'New Danish Trademarks Act - what is important?'.

Read the newsletter from the Danish Patent and Trademark Office on the same topic here.


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