Personal data judgment is good news for Danish e-commerce businesses

A ruling by the Court of Justice of the European Union confirms the so-called principle of the country of establishment. The principle means that a business established in Denmark is not subject to the personal data rules in another EU Member State to which it directs its online activities if the business is not established in that country. The judgment is consequently good news for Danish e-commerce businesses that offer their services to consumers in other EU Member States.

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