Michael Hopp

Attorney-at-Law, Partner

Michael Hopp is a partner in Plesner's Corporate and Compliance team and head of our Data Protection team. He is co-head of our Operational Compliance team together with partner, Henriette Stakemann.

Since 2000 Michael has been deeply involved in data protection law and he has acquired broad and in-depth experience in handling all types of data protection law issues. Michael is widely recognised as a leading Danish advisor in the field.

Michael is in high demand among clients for his advice on the new General Data Protection Regulation (GDPR) and the consequences of the regulation for private entities and public authorities. Michael always maintains a both hand-on and holistic approach that ensures value-creating advisory services.

Michael also advises clients on data protection compliance projects, international data transfers, whistle-blower hotlines, privacy policies for customers or employees, employee monitoring and data protection issues in relation to US Discovery.

Furthermore Michael has been instrumental in defining and formulating various large-scale compliance projects on behalf of large Danish businesses. For example, he has vast experience in drawing up binding corporate rules (BCR) then getting approval from the Danish Data Protection Agency.

In the area of marketing Michael has deep knowledge about data-driven marketing. In his work, Michael focuses particularly on the commercial gains to be made from the use of data-driven marketing. Specifically regarding the dynamic interpretation of legislation related to the promotion of new and unforeseen technologies, Michael is a value-adding adviser.

Michael has an extensive network, both nationally and internationally, which he uses actively for knowledge sharing and solving specific tasks for clients. Michael is a very popular speaker on data protection and marketing law.

Ratings

  • Michael Hopp is recommended as regards Information Technology (2019)

    Michael Hopp is recommended as regards Media and Entertainment (2019)

    Michael Hopp is recommended as regards Telecoms (2019)

  • Michael Hopp is ranked as a leading individual as regards TMT: IT & IT Outsourcing. Michael Hopp advises multinational companies on GDPR and regulatory issues. Sources consider him as "smart and wise" as well as "extremely knowledgeable of the area." (2019)

  • Michael Hopp is ranked as a leading individual as regards TMT: IT & IT Outsourcing. Michael Hopp advises international and domestic clients on IT regulatory issues. He has a particular focus on data privacy issues and GDPR compliance matters as well as contentious issues related to data protection, and is widely considered to be very knowledgeable in that field, with one source confirming that "he is a specialist in this area". Several sources highlight his strong focus and expertise, reporting: "He's very thorough, he's very enthusiastic about his subject". (2018)

  • Michael Hopp is recommended as regards Information Technology. (2018)

    Michael Hopp is recommended as regards Media and Entertainment. (2018)

    Michael Hopp is recommended as regards Telecoms. (2018)

  • Michael Hopp is listed as an expert with respect to Information Technology, Telecoms & Media and Data Privacy and Protection. (2017)
  • Michael Hopp is ranked as a leading individual as regards Intellectual Property by Chambers Global and Chambers Europe. Michael Hopp advises on data protection and e-commerce, including representing clients in disputes with regulatory authorities as well as other companies. Copyright and marketing law are additional areas of expertise. (2017)

  • Michael Hopp is listed as a leading individual as regards TMT: IT and IT Outsourcing. Michael Hopp focuses on data protection, e-business and consumer law. One client says: "He is one of the best in data protection in Denmark. He gives quick, concise and very commercial advice". (2017)

  • Michael Hopp is recommended as regards Information Technology.

    Michael Hopp is recommended as regards Media and Entertainment. 

    Michael Hopp is recommended as regards Telecom. Michael Hopp is a name to note. (2017)

  • Michael Hopp is ranked as a leading individual as regards Intellectual Property by both Chambers Global and Chambers Europe. Michael Hopp focuses on data protection law, e-commerce and marketing law. Clients say: "I always recommend him; he has a really good style and is always aware of costs". (2016)
  • Michael Hopp is ranked as a leading individual as regards TMT/IT & IT Outsourcing. Clients say: "He is a very skilled lawyer, he is always up to date with the latest developments and he thinks outside the box". (2016)

  • Michael Hopp is recommended as regards Information Technology. The "very skilled lawyer" Michael Hopp has notable expertise in Data Protection and Data Security.

    Michael Hopp is recommended as regards Intellectual Property. (2016)

  • Michael Hopp is listed as an expert with respect to Telecommunications Media & Technology - Information Technology.

    Michael Hopp is listed as an expert with respect to Telecommunications Media & Technology - Telecoms and Media. (2016)

  • Michael Hopp is ranked as a leading individual as regards Intellectual Property. Michael Hopp has "very high integrity and expertise," say sources. He is an expert in data protection, compliance, marketing and consumer law, focusing particularly on the technology and media sectors. (2015)
  • Michael Hopp is ranked as a leading individual as regards TMT/IT & IT Outsourcing. Michael Hopp has particular experience handling data protection mandates. (2015)
  • Michael Hopp is recommended as regards Information Technology. The "very skilled lawyer" Michael Hopp has notable expertise in Data Protection and Data Security.

    Michael Hopp is recommended as regards Intellectual Property. (2015)

  • Michael Hopp is ranked as a leading individual as regards Intellectual Property. He remains a respected name, especially in the sphere of data protection. (2014)
  • Michael Hopp is ranked as a leading individual as regards TMT/IT & IT Outsourcing by Chambers Europe 2014. Commentators praise up-and-coming partner Michael Hopp for his marketing and data privacy skills."He masters those two disciplines and understands their implementation in our business," impressed sources say. (2014)
  • Michael Hopp is recommended as regards Information Technology. The "sharp, friendly and responsive" Michael Hopp advises on data protection and e-commerce. (2014)
  • Michael Hopp is ranked as a leading individual as regards Intellectual Property. Michael Hopp continues to build his reputation in copyright matters with a "tough, resolute" approach. (2013)
  • Michael Hopp has been listed as a leading individual as regards Intellectual Property. He is well known for his copyright work. Clients appreciate his business-minded approach. (2013)
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