We protect and enforce the rights to some of the most valuable brands. 

Our advice covers all the facets of cases regarding trademarks, domains and other commercial signs (company names, local signs, and the like). Our advice is proactive and we take our clients' commercial needs into consideration. We have worked with some of the largest companies in Denmark for many years and have a trusting relationship with these, as we help them protect and enforce their trademarks. We also continuously help foreign clients with the protection of some of the most well-known brands in the world.

We have many dedicated partners, attorneys, trademark attorneys and paralegals who can help you with the following issues:

  • Identification of and strategic sparring on what you need to protect as a trademark or register as a domain
  • Filing trademark applications around the world
  • Commercialisation and/or use of trademarks (draft and review of licensing agreements)
  • Disputes regarding trademarks, domains and other commercial signs
  • Portfolio work, including optimization of your trademark portfolio, trademark renewals, etc.
  • Buying and selling trademarks, domains and other commercial signs

We have represented our clients in a wide range of cases before the administrative trademark offices and courts in Denmark and the EU. 

Highlights

  • Danske Bank and MobilePay - registration of the first MP3 sound trademark in Denmark
  • Chr. Hansen - court proceedings regarding the BB-12® trademark
  • Broadcom - court proceedings about trademarks and copyrights
  • Andel - court proceedings regarding the Andel® trademark
  • Mærsk - court proceedings regarding use of the star logo

Ratings

  • Within Intellectual property, Plesner is a first tier firm. 

    "Plesner’s IP team has exceptional technical understanding and in combination with their strong patent litigation foundation, they are unique in Denmark" (2024)

  • Plesner is listed in "Band 1" as regards Intellectual Property.

    Plesner is a law firm with a market-leading team offering notable expertise in all areas of IP law. The department frequently acts for pharmaceutical companies on patent disputes. It is also highly active in trade mark litigation, often representing notable brands, with additional experience in parallel imports, design rights, trade secrets, marketing law and copyright issues.

    "The lawyers are very responsive and provide succinct advice"

    "The law firm has strong expertise in IP matters. The lawyers are pragmatic and client-focused, with strong commercial acumen"

    "Plesner has a very experienced team with an excellent reputation. It is impressive in its handling of patent litigation matters in the life sciences sector" (2024)

  • Plesner is a gold band firm. 

    For more than 90 years Plesner has maintained its standing as "a leading law firm in Denmark with a highly professional team" (2024)

  • Plesner named "Trademark Litigation Firm of the Year for Denmark" (2023)
  • Within Intellectual property, Plesner is a first tier firm.

    "Plesner is undoubtedly the top team in Denmark for IP, and in particular life sciences patents disputes. They are at the top of their game with excellent work, and dishing out excellent advice. Hugely collaborative and a pleasure to work with"

    "The IP team at Plesner really works as a team. The team’s involvement of external parties such as patent advisers and the management of the court cases is very professional and efficient"
    (2023)

  • Plesner is listed in "Band 1" as regards Intellectual Property. 

    Plesner is a law firm with a market-leading team offering notable expertise in all areas of IP law. The firm frequently acts for pharmaceutical companies on patent disputes. It is also highly active in trade mark litigation, often representing notable brands, with additional experience in parallel imports, design rights, trade secrets and copyright issues.

    "The team provides top-rated client service and commercial awareness"

    "The depth of the team's legal knowledge is impressive"

    "The lawyers are very responsive and swift in making sure that they confirm our requests"

    "Plesner is one of the best law firms dealing with complex IP matters" (2023)

  • Plesner is a gold band firm.

    An IP powerhouse for almost a century, "Plesner continues to be among the strongest firms for intellectual property services, its work is outstanding and its professionals are very responsive with a great vision of how matters should be handled." The outfit is a trusted partner to many household name brands and is best known for coming out on top time and time again in complex disputes (2023)

  • Denmark Patent Disputes Firm of the Year

    Denmark Trademark Firm of the Year - Law Firms 

    Denmark Copyright & Design Firm of the Year

    Europe Patent Litigation Team of the Year (2023)

  • As the only law firm in Denmark, Plesner is ranked in Tier 1 as regards Copyright & Related Rights, Patent Contentious, Trade Mark Contentious and Trade Mark Prosecution - Law Firms (2022)
  • Within Intellectual property, Plesner is a first tier firm.

    "The IP Team at Plesner are always delivering high quality work in a relaxed trust-based atmosphere. Compared to other law firms in Denmark, they have a unique ability to understand the commercial setting in which their clients act"

    "They can translate complex matters into advice that is easily understood and can be used internally to business stakeholders. All employees are highly skilled within their area of expertise and seniority and always act with high integrity and engagement regardless of the size and complexity of the assignment"

    "Plesner’s IP team is a very skilled and at the same time pragmatic team. They are friendly, easy to work and communicate with and never over-complicate things" (2022)

  • Plesner is listed in "Band 1" as regards Intellectual Property.

    Market-leading team offering notable expertise in all areas of IP law. The law firm frequently acts for pharmaceutical companies on patent disputes. It is also highly active in trade mark litigation, often representing notable brands, with additional experience in parallel imports, design rights, trade secrets and copyright issues.

    "The Plesner team has an ever welcoming approach and a very high level of knowledge both of our company and of the IP regulation" (2022)

  • Plesner is listed in "Band 1" as regards Intellectual Property (2022)
  • Within Intellectual property, Plesner is a first tier firm.

    "Plesner provides an outstanding service. The team are always on top of their game. They are dependable, trustworthy and not afraid to dive into and understand complicated technology. They are always accessible and have a down to earth and always friendly approach" (2021)

  • Market-leading team offering notable expertise in all areas of IP law. Frequently acts for pharmaceutical companies on patent disputes. Also highly active in trade mark litigation, often representing notable brands. Additionally experienced in parallel imports, design rights, trade secrets and copyright issues.

    "Plesner is definitely best-in-class for all the qualities that make a good law firm"

    "The lawyers are extremely responsive and you have immediate access to partners"

    "Within IP law, they are very knowledgeable about the international aspects and have strong contacts in other countries" (2021)

  • Plesner is listed in "Band 1" as regards Intellectual Property (2021)
  • Plesner is a gold band firm.

    "One of the leading firms in Denmark, Plesner showcases exceptional strength across all phases of brand protection and is the first choice for cases that are complex as well as out of the ordinary" (2021)

  • Plesner is listed in "Tier 1" as regards Copyright & related rights, Patent contentious, Trade mark contentious and Trade mark prosecution (2021)
  • Within Intellectual property, Plesner is a first tier firm.

    "Denmark’s best known litigation firm retains a number of excellent staff so that it hold a premier position for IP matters"

    "Plesner’s local knowledge can be taken for granted, so I will instead highlight their ability to work as a team and make a client feel part of the ground effort, which helps deliver better results"

    "Very strong knowledge of the legal area, and provides fast and reliable sparring even to complex issues, still with strong business understanding"

    "Personality, excellent verbal advocacy skills, deep legal knowledge" (2020)

  • Top-ranked team offering notable expertise in all areas of IP law. Best known for advising pharmaceutical companies on patent law issues, including on high-profile contentious cases. Represents notable brands in trade mark registrations and infringement, as well as in relation to copyright issues. Assists clients from the manufacturing, healthcare and technology sectors.

    "Understand the importance of clear and regular communication

    "The lawyers are very responsive and flexible in their availability"

    "A strong team at all stages of seniority

    "Excellent oral advocacy and quick thinking on their feet in hearings" (2020)

  • Plesner is listed in "Band 1" as regards Intellectual Property (2020)
  • Plesner is a gold band firm.

    A force to be reckoned with on the nation's IP stage, Plesner is single minded in its pursuit of excellence all while keeping customer satisfaction at the forefront of its action plan. Its highly dedicated experts have no qualms about executing cutting-edge instructions across the contentious/non-contentious divide (2020)

  • Within Intellectual property, Plesner is a first tier firm.

    "Plesner handles matters across all aspects of IP " (2019)

  • Top-ranked team offering notable expertise in all areas of IP law. Best known for advising pharmaceutical and life sciences companies on patent law issues, including in high-profile contentious cases. Represents notable brands in trade mark matters and also in relation to copyright issues.

    "Very quick at grasping issues and their track records are brilliant. The team consists of extremely gifted lawyers"

    "Very proactive in offering solutions and presenting new cases" (2019)

     
  • Plesner is listed in "Band 1" as regards Intellectual Property (2019)
  • Plesner is listed in "Tier 1" as regards Trade mark contentious and is "Highly Recommended" as regards Trade mark prosecution (2019)
  • Plesner is a gold band firm.

    Customer-centric and laser-focused law firm Plesner is a leading light when it comes to holistic trademark counsel. On the scene since the 1930s, the outfit is well equipped to handle the toughest IP disputes and has a rapidly expanding non-contentious offering (2019)

  • Plesner is named "Trademark Litigation Firm of the Year" for Denmark (2019)
  • Within Intellectual property, Plesner is a first tier firm.

    A market leader, Plesner offers "excellent and very client-focused service". The group handles the full range of IP matters, with particular strengths in the trade mark and patent fields (2018)
  • Plesner is listed in "Band 1" as regards Intellectual Property (2018)

  • "They are a full service firm and very homogeneous in their delivery. They are really skilled in a range of areas and I have a very positive impression of them" (2018)
  • Plesner is a gold band firm.

    With roots stretching back to the 1930s, Plesner has had plenty of time to hone its customer service – and it shows; a premium is placed on in-person meetings, emails are responded to immediately and infringement flames are extinguished at breakneck speed. Lately the "extremely professional and reliable" firm has also been building up its prosecution practice to great effect. Brand owners can now come here for robust service on either side of the contentious/non-contentious divide (2018)

  • Within Intellectual property, Plesner is a first tier firm.

    Plesner's "efficient" team has experience representing clients in patent and trade mark infringement matters before the Maritime and Commercial Court (2017)
  • Plesner is listed in "Band 1" as regards Intellectual Property (2017)

  • Top-ranked team offering notable expertise in all areas of IP law. Best known for advising pharma companies on patent law issues, including in high-profile contentious cases. Represents notable brands in trade mark matters and also in relation to copyright. Active on data protection and compliance instructions.

    "Plesner works very proactively - the team is highly available, has a deep bench of practitioners and is good at handling cross-border tasks" (2017)
  • Intellectual property is a central pillar at full-service outfit Plesner, whose multi-talented team is equally at home representing individuals and start-ups as it is advising Danish giants and industry-leading multinationals. Its contentious champions have an uncanny ability to turn around cases on appeal (2017)
  • Plesner is listed in "Band 1" as regards Intellectual Property (2016)
  • Market-leading outfit offering long-standing experience and expertise across all areas of IP law. Highly regarded for its extensive experience in advising pharma originators on patent law. Strong trade mark practice trusted by high-profile clients. Its lawyers advise on prosecution, data protection and compliance issues.

    "This is a high-end, go-to firm for IP, with great attorneys"

    "Its lawyers have close knowledge of our procedures and portfolios, so we are able to act proactively on our matters" (2016)

  • "Probably the most significant firm in trademarks at the moment is Plesner". Last year it tripled the number of marks under its stewardship, while a succession of new client wins have further cemented its position on the market (2016)
  • Within Intellectual property, Plesner is a first tier firm.

    Plesner "has very good industry knowledge within IP, particularly regarding IP disputes" (2016)

  • Plesner is listed in "Band 1" as regards Intellectual Property (2015)

  • Impressive reputation for patent litigation, particularly in the pharmaceutical industry, and also noted for its expertise in trade mark prosecution. Recently active in product copying and design matters, as well as developing data protection and e-commerce compliance programmes (2015)
  • Within Intellectual property, Plesner is a first tier firm. (2015)
  • Though Plesner’s patent practice takes centre stage, sources are also quick to commend its proficiency in trademark affairs. Like its counterparts in the gold tier, it has made significant moves in the prosecution area lately (2015)

  • The firm’s IP practice is a powerhouse within every area of IP and advises and litigates on all IP law aspects such as patents, trademarks, copyrights, piracy and counterfeiting, designs, domains, consumer law, privacy policy law and marketing law (2014)
  • Plesner’s "highly knowledgeable" seven-partner group is recommended for copyright, design, patent and trade mark litigation (2014)

View more View less

Our partners

Latest news on IP Law

IP Law