General Atlantic acquires majority stake in Joe & the Juice

General Atlantic has entered into an agreement to acquire the majority interest in Joe & the Juice from Valedo Partners. Plesner has, in collaboration with Paul, Weiss, Rifkind, Wharton & Garrison LLP, acted as legal counsel for General Atlantic.

General Atlantic initially acquired a minority stake in Joe & the Juice, a fast-growing freshly-made juice, coffee, and sandwiches concept, through a strategic investment in 2016 where Plesner also acted as legal counsel for General Atlantic. 

Joe & the Juice is an urban juice bar and coffee concept operating in more than 360 locations across 18 countries. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches, and coffee, using natural and organic ingredients sourced from growers directly. The differentiated concept offers a modern, urban, and hip ambiance makes it easy for customers who like a fast yet healthy lifestyle while still enjoying an authentic and unique brand.

General Atlantic is a leading global investor with more than four decades of experience providing capital and strategic support for over 500 growth companies throughout its history. Established in 1980 to partner with visionary entrepreneurs and deliver lasting impact, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world. 

Valedo Partners is an independent Swedish investment company investing in high-quality small and mid-cap companies in the Nordic region.

The transaction is expected to close in the fourth quarter of 2023, subject to customary closing conditions and regulatory approvals.

Plesner's core M&A team on the transaction was Hans Hedegaard, Tina Kang, Lars Bunch, Søren Bauer and Rasmus Heinemann Sørensen.

Read General Atlantic's press release

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